Angel Central tasked us with redesigning and updating their website so it would fit in line with the new confident and simple creative we had developed.

This creative layout would allow us to present content in a clear and concise manner whilst enhancing the website’s speed.

The Project

Angel Central is a fantastic, vibrant shopping and entertainment centre in the heart of Islington with a variety shops, restaurants, a music venue and cinema. Our task was to put this eclectic offering at the forefront of the new design and simplify the user experience so it was easy to navigate around the wide range of activities, promotions and partnerships that come from working with such a diverse London shopping centre.


The Challenge

As the creators of the original website, we had iterated and updated it each year so this was a great chance to streamline everything we had done previously. The challenge was to keep the already excellent search engine optimisation performance along with the content and functionality whilst transferring it to the new website. This required lots of data and content migration. With our custom Wordpress CMS we were able to make this process quicker and easier than if we had started from scratch.


The Outcome

The new website clearly demonstrates what Angel Central has to offer, with easy navigation to new pages and content. Load times are quicker, the average dwell time has increased by 15 seconds and page loading has decreased by 15% thanks to the more simplified approach. Edits to the website itself are also easier to make thanks to changes made to our CMS.