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Demonstrate Expansys’ tech credentials with a fun April Fools prank

Watch the full video here

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THE BRIEF

Working with The Gadget Show’s Jason Bradbury, Brazen PR commissioned Cunning Plan to produce a series of tech review videos showcasing the products available from gadget retails Expansys.

The plan was to produce a simple, clean look that let the gadgets and Jason’s inimitable personality do the talking.

The campaign culminated with the production of the infamous iPad 2 Xray hack…

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TRADITIONAL & ONLINE ADVERTISING

This was basically a dream project for the ever geeky Cunning Plan team (some more than others) so the opportunity to check out the latest gizmos whist working with Jason Bradbury was pretty fantastic.

The highlight of the campaign was producing the iPad 2 X-Ray Hack – check it out to the right… we’ll wait… 

It is, of course, total nonsense ( don’t bother to try it). The video was released for April Fools day and saw all manner of people, from consumers to journalists, wrapping their iPads in cling film. The video was actually produced through a selection of cunning editing, photoshop magic and a very willing Jason Bradbury in some Superman pants!

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