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Innovating a new digital dimension to The Harvey Centre experience.

Read more about Digital Marketing

The Project

The Harvey Centre’s goal is to build the ultimate shopping destination, and for Cunning Plan to produce an effective digital marketing strategy and digital integration to their shopping experience is a key component of their future success.

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The Challenge

We partnered with The Harvey Centre on their digital strategy, social media, digital marketing, as well as integrating digital and social media to the overall centre experience. We developed a comprehensive, segmented social media strategy engaging The Harvey Centre’s audience on Facebook, Twitter, Instagram, and Pinterest. We also developed social campaigns to grow and engage the social channels.

We ran a campaign to celebrate The Harvey Centre's 35th birthday with the objective of increasing community engagement. We came up with the idea of creating a time capsule that would reflect on the past 35 years and would be opened in 2052. You can read more here.

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The Outcome

By delivering effective digital marketing, we have helped build The Harvey centre’s presence online, increase foot traffic, build social media engagement, and support them in their mission to provide the ultimate shopping experience.

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61,000
Video Views
23%
More Web Visits
13,025
Facebook Likes
6,117
Twitter Followers