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A complete digital overhaul of Coventry's number one shopping centre.

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THE BRIEF

Produce a complete, integrated set of digital collateral for West Orchards Shopping Centre to include content managed responsive website and mobile app development for iOS and Android.

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SHINY NEW WEBSITE

The primary task was to build a new structure that would form the back bone of the site and app – a bespoke WordPress installation that could manage, not only the main pages of the site, but also the users of the app and a number of other key features.

It was vital that the site be easy to update and looked continually fresh and appealing – hence the large scale background images that can be changed with each featured offer, event or news story.

We also integrated the Centre Buzz feed, re-skinning it and allowing offers to be automatically created thought that system without compromising the look of the site.

Finally, an interactive centre map allows people to easily locate the retailer they are looking for.

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GIFT LIST APP

More than just another shopping centre app with opening times, offers and what’s on (it has all that too), we wanted the West Orchards app to have a genuine reason to stay installed on users’ smartphones.
 
The Gift List element allows users to create an account and photograph anything at any of West Orchards stores, enter prices and more before sharing it with their friends and family.
 
Users can also search for gift lists as well as remove items from lists once purchases – without spoiling the surprise for the owner!
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